About
Small team.
No handoffs.
Limontage is an SEO and performance company that also designs, builds and automates. The reason those sit together is simple: the handoff between them is where most agency work goes to die.
Why it works this way
Most brands buy search from one company, a website from another and media from a third. Each is measured on a different number, and none of them is measured on the one that matters. When organic underperforms it is the site's fault; when the site underperforms it is the traffic's fault. Everyone is right, and nothing improves.
We took the opposite approach and kept all four disciplines in one small team. The person planning your keyword architecture is the person writing the template that has to rank, and the person buying the media is sending it to a landing page built in the same room. There is nobody to blame, which turns out to be a useful constraint.
Our clients make physical things — off-road hardware, motorcycle lighting, leather furniture, apparel. They have real inventory, real margins and real manufacturing constraints. That shapes how we work: we care about contribution margin rather than clicks, and about what a catalogue does under a crawler rather than what a dashboard says at the end of the month.
How we work
Four rules we don't break
Numbers we can defend
Every figure we publish has a period and a source attached. If we cannot show where it came from, it does not go on the site.
Fast by construction
Performance gets decided while a page is being designed. This page is the argument.
The catalogue is the strategy
For brands that sell physical products, information architecture is worth more than any amount of content volume.
Automate the boring part
Reporting, feeds and catalogue hygiene should not consume a person's week. They are engineering problems.