Furniture · Retail
Austins
A Bengaluru sofa design studio whose work sells itself in the showroom, and needed the same to be true before people arrive.
The business
- Sofa and full-home furniture design studio in HSR Layout, Bengaluru
- Made to order, with customers specifying material, form and dimensions
- Sells through the showroom, referral and its own site
The problem
Austins makes furniture to order, and the decision is a considered one — customers visit, sit on things, and take weeks. The site had to carry that consideration rather than behave like a catalogue, while still being findable for people searching for custom furniture in Bengaluru.
What we found
Almost all discovery was referral and walk-in. Search visibility for the terms a Bengaluru buyer would actually use was close to zero, and the existing pages gave a first-time visitor no way to judge quality before travelling to a showroom.
What we shipped
We restructured the site around the decision a customer is actually making — material, form, room, budget — rather than around product SKUs, and built the local search foundation the studio had never had.
Results
| Change | Metric | Period | Source |
|---|---|---|---|
| In progress | Local search foundation | Ongoing | Internal |
What we would do next. This engagement is early. Figures will be published here once there is a full measurement period behind them — we would rather show nothing than show something we cannot defend.