Automotive · D2C

Maddog Industries

India's touring riders know the brand by name. We built the storefront they buy from, improved how it sells, and now run the ads that bring them to it.

Client: Motorcycle and car auxiliary lighting
Services: Website, SEO, Paid media
Platform: Custom storefront
Site: maddog.co.in
Point of contact: Akash

Maddog auxiliary lighting on a motorcycle at dusk

The business

Auxiliary lighting (Rage, Lycan, Scout), wiring harnesses, switches and mounts
Built for long-distance touring and off-road riding
Sold direct and through motorcycle accessory retailers across India

What we shipped

We built the front end of maddog.co.in and reworked the shopping experience around it, so riders can find the right light, harness or mount and get through to checkout without friction. We also ran a full SEO audit of the site. Today we run Maddog's paid ads.

Maddog auxiliary lights, twin beam detail