Prad4x4

• Manufactures bumpers, rock sliders, underbody armour, roof racks and tyre carriers
• Fitments across Mahindra, Isuzu, Force, Toyota and Tata 4x4 platforms
• Sells direct through a WooCommerce catalogue

Prad4x4 builds hardware that enthusiasts seek out by name, but the catalogue was invisible to search. Product pages were generated without unique titles, variant URLs multiplied into near-duplicates, and the fastest-moving products sat four clicks from the homepage. Paid media was carrying demand that organic should have owned outright.

A crawl of the store returned thousands of URLs where the catalogue held a few hundred products. Faceted navigation was generating indexable combinations without limit, and the crawl budget was being spent almost entirely on pages nobody would ever land on. Fitment — the single thing every buyer searches by, their exact vehicle and model year — appeared nowhere in the information architecture.

We rebuilt the catalogue architecture around fitment, so a search for a specific vehicle and year reaches a page that answers it. Faceted URLs were brought under control, canonical rules rewritten, and the template reworked so every product page states what it fits in text a crawler can read. Product schema went in across the catalogue, the store was moved onto a faster stack, and a feed automation now keeps stock, pricing and specification consistent across the site and the shopping channels without anyone editing a spreadsheet.

What we would do next. Fitment coverage is built but not complete. The next phase extends it across the remaining platforms, and moves the vehicle selector from a filter into a landing surface of its own.